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One scan checks your site against four things that decide whether you can trade in these markets: accessibility, cookie and tracker exposure, loading speed, and search visibility. It takes about 30 seconds.
Across the top million homepages on the web, 94.8% contain accessibility failures that automated tools can detect. Most sites have them. The useful question is which ones you have, and how much they expose you.
WCAG 2.1 AA checks aligned to EN 301 549, the standard the European Accessibility Act is enforced against.
Third-party trackers loading on your page, and whether data is transmitted securely.
Core Web Vitals as Google measures them. They feed search ranking and they are a direct cause of people abandoning a slow page on mobile.
The technical signals search engines use to rank you, together with baseline web security standards.
The European Accessibility Act is an EU directive that requires digital products and services sold to EU consumers to meet common accessibility requirements. For websites that means conforming to EN 301 549, which adopts WCAG 2.1 Level AA. It has applied since 28 June 2025, and it covers e-commerce, banking, transport, telecoms and e-books.
Yes, if you sell to consumers in the EU. The Act follows the customer, not the company. A business registered in the United States, the United Kingdom or Nigeria that takes orders from EU consumers is in scope. Micro-enterprises with fewer than 10 staff and under 2 million euro turnover are exempt for services.
Penalties are set by each member state and are typically 5,000 to 40,000 euro for most businesses, rising to as much as 5% of annual turnover for large firms. Enforcement is active: the Swedish Post and Telecom Authority began inspecting e-commerce sites for published accessibility statements in 2025.
94.8% of the top one million homepages contain WCAG 2 failures that automated tools can detect, according to the WebAIM Million study published in 2025. That analysis found roughly 51 errors per page on average. Low contrast text and missing image alternatives account for the majority of them.
No. Automated testing reliably detects roughly one third of WCAG success criteria. It catches contrast ratios, missing alternative text and unlabelled form fields. It cannot judge whether alternative text is meaningful, whether focus order makes sense, or whether a keyboard user can escape a modal. A passing scan is not a certificate of compliance.
Not on its own. Under GDPR and UK GDPR, non-essential cookies and trackers require consent before they load. If analytics or advertising scripts fire on page load, the banner is decorative and does not protect you. What matters is whether the tags actually wait for a consent signal.
WCAG 2.1 Level AA is the middle of three conformance levels in the Web Content Accessibility Guidelines, and the level referenced by most legislation, including EN 301 549 in Europe and the standard cited in US ADA litigation. It covers contrast, keyboard operation, form labelling, and consistent navigation.
The scan takes about 30 seconds and needs no account. Enter a public URL and the check runs in your own browser using Google's PageSpeed Insights service. It reads only what a normal visitor's browser would load, so it requires no access to your hosting, code or analytics.
Accessibility failure rates cited above come from the WebAIM Million, an annual analysis of the top one million home pages. Conformance requirements come from EN 301 549 and the Web Content Accessibility Guidelines. This page is a technical explainer and not legal advice.
